Studios User Research is the preeminent source of consumer-focused entertainment research and insights for Microsoft Studios. Through key partnership, we provide impactful analyses & strategic guidance to enable innovative experiences for our platforms, which include Xbox, Windows 8 and Windows Phone.
Our team consists
of a diverse set of backgrounds including cognitive psychology,
human factors, data analysis, BI engineering, business, and software
See the links below for more information. We can be reached at
|Recent Press & Publications
Games User Research Bootcamp at GDC 2013,
see GDC Vault for access (Featuring Tom Lorusso & Kristie J. Fisher)
Data Science, Risk Management, and Tacos: Inside Halo 4’s
Playtest Labs, by Matt Leone. Polygon website. (Featuring
Video Game Design and Development, by Rebecca Clay.
APA GradPYSCH, 2012. (Featuring T. Nichols)
Cognitive Flow: The
Psychology of Great Game Design,
Baron, S., Gamasutra website, 2012.
Peering into the Black Box of Player Behavior: The Player
Experience Panel at Microsoft Game Studios,
Phillips, B., GDC, 2010.
Playtest Labs : Get your gaming voice heard, by Laura
Foy. Online Channel 9 Video. (Featuring T. Nichols)
Microsoft to Debut
Final Halo Game, by Wendy Kaufman. NPR Radio.
(Audio - Featuring R. Pagulayan & J. Hopson)
User-centered Design in Games, in the Second Edition (2007) of the Human-Computer Interaction Handbook.
(Written by Randy Pagulayan, Kevin Keeker, Thomas Fuller, Dennis Wixon, Ramon Romero, and Daniel Gunn)
Halo 3: How Microsoft Labs Invented a New Science of Play,
by Clive Thompson. Wired Magazine. (Featuring R. Pagulayan)